Azure Active Directory B2C
Consumer identity and access management for the cloud
Azure Active Directory B2C is a cloud-based identity and access management solution for your consumer-facing web and mobile applications. It is a highly-available global service that scales to hundreds of millions of consumer identities. Built on an enterprise-grade secure platform, Azure Active Directory B2C keeps your business and your consumers protected.
Pricing details
Azure AD B2C pricing is based on Monthly Active Users (MAUs), helping you to reduce costs and forecast with confidence. Benefit from a free tier and flexible, predictable pricing for external users:
- Free goes further: Your first 50,000 MAUs per month are free for both Premium P1 and Premium P2 features.
- Flexible: Connect with customers and partners based on the usage and features you need, rather than the licenses you have.
- Predictable: Pay only for what you use. Forecast with ease as your business and usage scales. Customers are not charged for a MAU’s subsequent authentications or for storing inactive users within that calendar month.
Azure AD B2C is billed starting at the following rates, including for Enterprise Agreement customers. Premium P2 features include all the Premium P1 features and market-leading Identity Protection and Identity Governance controls, such as risk-based Conditional Access policies and Identity Protection reporting for Azure AD B2C.
| Premium P1 | Premium P2 | ||
|---|---|---|---|
| First 50,000 MAU U | ¥0/Monthly Active Users | ¥0/Monthly Active Users | |
| More than 50,000 MAU | ¥0.033/Monthly Active Users | ¥0.165/Monthly Active Users |
Separate Charges:
| MFA and SMS/Phone-based Events | ¥ 0.305 per SMS/Phone event |
|---|
We listened carefully to customers about their needs regarding predictable, intuitive, and cost-efficient billing for customer identity solutions. With MAU-based billing, customers benefit from:
- Expanded Free tier: The new Free tier stretches further by granting customers 50,000 MAUs per month-enabling more authentications per unique user than under the previous free allotment of 50,000 authentications. Most customers-with 50,000 or fewer MAUs per month-will be able to use Azure AD B2C for free.
- Predictable forecasting: Estimating monthly billing on a per MAU basis is simpler and more predictable than trying to forecast the number of monthly authentications.
-
Usage-based billing:
Pay only for your MAUs. Customers are not charged for a MAU`s subsequent
authentications or for storing inactive users within that calendar month.
For example, if you have 100,000 monthly active users (MAUs) using standard features, your monthly bill would be ¥ 1,650 regardless of how many times each MAU authenticates:
(50,000 MAUs x ¥0(Free tier)) + (50,000 MAUs x ¥0.033) = ¥1650
A worldwide flat fee of ¥0.305 is billed for each MFA attempt or SMS/Phone event.
Support & SLA
If you have any questions or need help, please visit Azure Support and select self-help service or any other method to contact us for support.
The free version of Azure Active Directory doesn’t offer a service level agreement. If you want to learn more about the details of our server level agreement, please visit the Service Level Agreements page.